WHO WE ARE
21K is an ambitious entertainment company that rethinks conventional music business practices by having the artist distinctively be the focal point of the project. We commit on a financial, personal and human level to help exceptional artists achieve their goals.
Both divisions, 21K ARTISTS and 21K MUSIC, accompany artists in all stages of their journey through a personalized, human-oriented, and innovative approach. More than just artist managers and a record label, we become true business partners with all our artists.
The 21K Values
Our philosophy is clear: Music is essential to life. It provides the soundtrack to our most cherished life moments. Music is more than sounds but rather the language that connects us all together. The driving factor to our emotions.
21K and our artists share the following common values: passion, commitment, generosity and uncompromising quality are at the heart of all our artistic undertakings.
21K ARTISTS manages with integrity and transparency all administrative, legal, marketing and advertising aspects of our talented members’ careers. In order to give the artists the visibility they deserve, we identify the best opportunities and partners available to promote our members' careers.
Our team of specialists guides artists in managing their time, contracts, promotional events, press relations, etc. Always available, efficient, and sincere, our team works diligently to further enhance the artist’s burgeoning reputation.
Proficient and innovative, the 21K MUSIC label produces musical pieces that stand out by their exceptional sound and character. Our albums are produced in collaboration with a team of experts who give great importance to music, which in turn results in quality recordings.
From conception to distribution, we focus our energy on the music itself, so that artists can focus on what they do best: the artistic aspect of their work.